If you watched Thursday Night Football on Prime, did you notice anything different? For one I notice the commercials were much higher quality and most did not insult my intelligence like regular TV. And Obviously streaming is much more cumbersome to flip to another show during the stupid commercials. So, I had two options: 1. Leave the room for a snack, a bio break, or something to do besides watch something I have zero interest in. Or 2. Pick up my phone to review messages, crack open LinkedIn and pursue messages, or google something I am interested in.
Steaming seems to be the future of TV entertainment. Because it is cumbersome to flip channels we are stuck with the options above and even though we may turn to our smart phones we are still subconsciously hearing the message. I’d also suggest the streaming movement attracts a more tech savvy and often younger audience. Change is inevitable and like all change some like it and some don’t.
How about sales? Has your sales team changes with the times? Or have they evolved without development to enhance skills to beat the competition, generate more new business, shorten sales cycles, build deeper trust, ask more effective questions, grow and protect more accounts, work remotely?
How about your sales managers? Do they coach to the right issues? Or is their coaching disguised as cheerleading, follow up, pricing and proposal help. Are they empowering your sales team or are they enabling your sales team? Are they holding people accountable or accepting excuses?
If you have any concerns that your team may not be up to the challenge of today’s selling world, Here is a White Paper for the modern Sales Development challenges. https://info.objectivemanagement.com/page/Whitepaper-Sales-Force-Excellence.aspx?DistNum=41
There are 21 Core competencies for Sales and Sales Leaders and we measure all of them. Here is a link that allows you to measure the 21 core competencies on your team? See how your team compares to world class! http://stats.objectivemanagement.com/41
Back to NFL Prime. How did you like viewing the game in the new format?